NEIGHBORHOOD ARCHIVE
Home
Update History
Message Board
Facebook
Twitter
Instagram
Podcast
Contribute/Donate
Random Episode
FAQs
About

THE PROGRAMS
The Children's Corner
Misterogers
Mister Rogers' Neighborhood
Old Friends...New Friends
Daniel Tiger's Neighborhood

THE NEIGHBORHOOD
Episodes
Cast
Characters
Locations
Songs & Lyrics
Broadcast Schedules

MUSIC
Songs & Lyrics
Commercial Releases
Other Music

PUBLICATIONS
Books for Children
Books for Adults
Newsletters
Pamphlets
Other Publications
Shared in the Neighborhood

VIDEO
Commercial Releases
Other Video

MEMORABILIA
Arts & Crafts
Toys & Games
Music
Publications
Video
Other Memorabilia

MISCELLANEOUS
Press & Media
Cameos
Parodies
Stories
Other

LINKS
Fred Rogers Company
Fred Rogers Center

THE NEIGHBORHOOD ARCHIVE - All Things Mister Rogers

Target

In the spring of 2013, Target Canada released a commercial featuring a catchy cover of Mister Rogers' Won't You Be My Neighbor.

The ad was first broadcast in February of 2013 and was met with initial displeasure on the part of many long-time Neighborhood viewers as they felt Fred Rogers would have disagreed with the use of his work for corporate commercial purposes.[1]

Via Twitter, Target offered a free audio download of the song performed by the Canadian pop band Dragonette.

Although removed from YouTube, as of the time of this writing, the commerical can still be viewed in its entirety on adforum.com.


References

  1. Target Canada Ads Upset Mr. Rogers Fans. CBS Pittsburgh. 12 March 2013.

This site is best viewed using the most current version of Google Chrome.
Content copyright © The Fred Rogers Company. Used with permission.
Corner image by Spencer Fruhling. Used with permission.
Do not duplicate or distribute any material from this site without the consent of The Fred Rogers Company.